No company can succeed long-term without a culture of continuous innovation and systems of entrepreneurial management that encourage and support change and the visionaries who make it happen. That's why I'm so pleased that from today through March 1st, the ebook of The Startup Way is on sale for $2.99. You can find it on Amazon, at Barnes & Noble, and on Apple Books.
The Startup Way is all about how to use Lean Startup at scale across every function of your organization. It's for people in big enterprises--including non-profits and government--looking to transform, and also for rapidly growing companies looking to hold on to their startup DNA as they reach new levels of market share and manage new expectations.
Where The Lean Startup covered how to get started with the build-measure-learn loop in order to find product/market fit, The Startup Way provides a framework to guide your company for the long run. I hope you'll take advantage of this great offer and help spread the word.
